In an inspired example of collaborative, cross-media storytelling (or at least of creative marketing), RCRD LBL and Virgin Books have teamed together to release Tim Molloy’s debut novel How to Break Bad News—as well as its soundtrack.
The novel follows a twenty-something news producer as he goes on an undercover assignment at fast-food restaurant. The soundtrack, composed by Molloy’s friend and former roommate Eric Steuer, complements the story, much in the way a soundtrack will complement and heighten emotions in movies, television shows, and video games. Tim says:
“People complain about the Internet pulling people away from books, and this seemed like a perfect way to pull people back. The gorgeous songs on the soundtrack add to the spirit and emotion of the book in ways I’d never imagined. Some people will discover the book through the songs, and some the songs through the book.”
If you’re in the NYC area this Thursday, stop by Hugs bar in Williamsburg (where else?) for the soundtrack launch party at 9pm. If you’re not anywhere near, no worries; the soundtrack can be downloaded (for free!) exclusively on RCRD LBL. Listen and enjoy. And buy the book, too. [Boing Boing]
















