You may have heard about an innovative little company called “Twitter.” It’s no secret that the overnight(ish) sensation essentially has no business plan for generating revenue. There have been rumors going around for some time about Twitter introducing advertisements, or charging businesses for premium accounts…but a Twitter reality TV show? I think it’s safe to say this is something none of us ever expected. And let me emphasize that last part: ever.

Variety reported Monday that Twitter has partnered with Reveille Productions and Brillstein Entertainment (of “The Office” and “Just Shoot Me!” fame, respectively) to produce an as-of-yet vaguely-described reality TV show that puts “ordinary people on the trail of celebrities in a revolutionary competitive format.” What does this mean?? Stumped by the lack of detail in Twitter’s announcement, CNET’S Chris Matyszczyk (hilariously) wonders:

Will real people compete to see who’s the finest twittering paparazzi? Will they have to decipher cryptic tweets sent by Shaq and Demi Moore with clues to buried treasure? Who can possibly know?

My fingers are crossed for buried treasure. But if only the buried treasure is Shaq himself. I have a sudden visual here of the reality show winners digging up a bejeweled treasure chest and watching with wide eyes as Shaq emerges from his hiding place in the chest, covered in dirt, his big hands raised in Twittery celebration.

I’m not sure how they can bring Twitter to the TV. Wouldn’t a Twitter reality competition be best performed…oh, I don’t know, on Twitter? Hm. But then again, them big Hollywood businessmen will always surprise ya.

UPDATE: Hmm, just kidding?