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Even when he was designing bugspray ads, Dr. Seuss' creativity seeped in to his work
We all secretly believe that we’re geniuses. Come on. Yes we do. The problem is that the rest of the world doesn’t always acknowledge our brilliance, and as a result many of us have been forced into taking menial jobs, where we push our creativity deep down inside ourselves, hiding it away so we can get through the day. The thing about creativity though is that, much like severe heartburn, it’s not easily suppressed; I’ve always believed that if you are truly, inherently creative, your weirdness will come bubbling out into whatever job you have, whether you want it to or not.
The perfect example of this is Dr. Seuss. During the Great Depression, Seuss supported himself and his young wife by drawing advertisements for companies like General Electric, Ford, Standard Oil and NBC. We’re not talking about selling the Eight-Nozzled Elephant-Toted Boom Blitzer here; Seuss’ early ads were for more “practical” things like Ajax Cups, General Electric Convenience Outlets, Essomarine Oil, and Flit Insect Repellent. And yet, despite the mundane nature of these products, Seuss produced some incredibly creative ads, pieces that displayed just as much imagination as his later, more famous work. For example, in one of his more surreal inserts, a man roasting in the pits of hell informs Satan that if he really wanted to turn up the heat down there, he should contact GE and install electricity, while in another ad, a colorful parade of germs declare “Down With Ajax Cups” as they march into a common drinking glass. Despite it’s decidedly odd nature, Seuss’ work was quite popular; his ads for Flit Insect Repellent, which contained images of people being menaced by sinister, whimsical insects, became a cultural phenomenon long before he was famous for writing children’s books.
